How to make the most of this ‘buy this and you’ll be fine’ pamphlet template
When it comes to the latest marketing trends and products, many people want to know how to get the most bang for their buck, so they can make money and save.
But how can you create a pamphlet that will get you in the door?
Here are the most common mistakes people make, according to research by the Marketing Landscape Group, a marketing consulting firm.
Using a slogan The best marketing ideas don’t start with slogans, but with your target audience.
If you’re trying to target the next Apple Watch or iPhone user, use a slogan like, “I love your watch, but I hate your iPhone,” or “I want a new Apple Watch but you want to upgrade to iPhone X.”
A slogan can help make your product stand out from the competition, even if the target audience doesn’t.
Not using your main selling point If you don’t use your main sales point in your pamphlet, it could lead to a marketing disaster.
This is because your main point of sale will only be able to reach customers with a certain demographic, and this demographic is only growing in importance as we move towards the smartphone age.
The more people you target with your main offer, the more likely it is that your main product will fall into that category.
Not knowing your target demographics If you didn’t know what your target demographic is before you launched your pamphlet and only now have some information about it, it might be hard to sell your product to that demographic.
To be more specific, if you have an outdated or vague product description, your pamphlet might be too generic and therefore may not reach the target market.
This can also be a sign that your pamphlet is too generic.
Not understanding your target market If you do know your target segment, you might be able, however indirectly, to make your pamphlet more effective.
You might have a very specific product, or you might have the target demographics you need to reach.
But you still need to find out what the average person in your target markets uses the products you’re targeting.
Not properly using your social media platforms The best way to build your marketing pamphlet is to use social media.
If your company has a Twitter or Instagram account, you can use that platform to engage your target audiences and share the latest information about your products and services.
For example, if your company offers a new iPhone and a new MacBook Pro, your tweet could include a link to your blog and blog posts.
You could also tweet an image or video to your followers of the latest product news.
If not, use the hashtag #iPhoneX, #MacBookPro, or #Macbook.
Not having enough information for your target group If you aren’t using your company’s social media accounts to connect with your targeted customers, your marketing flyer could be a waste of time and money.
It might seem like the best way for you to reach your target customers, but in reality, it will be very hard to do that.
If the company doesn’t have an online presence, you have to find them online.
In this scenario, it is often better to target customers who aren’t in your core group, and they are likely to be more easily found through their social media channels.
Not being able to clearly articulate your marketing strategy The best selling ideas often don’t need a detailed explanation of their product and service features.
Instead, they can be presented in an easy-to-understand way that allows you to sell more easily.
You can also highlight a few key features in your product that make it unique and valuable to your customers, like a “one-touch upgrade” option or a discounted pricing option.
Using misleading keywords and product descriptions The most common marketing mistakes include using misleading keywords or products descriptions that don’t match the marketing material you’re offering.
For instance, you may use a product title that sounds like it comes from a specific place, but the product’s description says that it comes with “all the latest technology.”
If you want your marketing to be effective, you should be able do this.
For other common marketing errors, read our guide to marketing errors and pitfalls.
Not including enough details in your marketing brochure 9.1 Not including all of the details of your marketing toolkit 9.2 Not including a sales plan 9.3 Not including the number of units sold 9.4 Not including your product’s name or brand name 9.5 Not including pricing or delivery dates 9.6 Not including marketing materials for your products 9.7 Not including an offer code or email address 9.8 Not including any relevant information on your product or service 9.9 Not including contact information for customers 9.10 Not including price, delivery dates, or a link back to your website.
Not showing the logo or colors in your advertising copy or marketing brochures 10.1 Showing a logo in a banner that is only part of your banner 10.2 Having a