When You Say You’re a Reporter, What Are You Really Saying?
With the Canadian Broadcasting Corporation’s new public service slogan, it’s easier than ever to be a journalist.
A new public television advertising campaign called “The Public” has just hit the airwaves in Canada.
The campaign is the first to take aim at the CBC’s core values, the notion of journalism as the public service, and has the potential to change how Canadians view public television.
The CBC has been trying to win back some of its lost credibility and respect, especially with regard to public service journalism.
Its flagship public service programs like CTV News and CTV 2 are viewed as more impartial and balanced, while the CBC Television Network is viewed as too political, and biased against the right-wing.
“When you say you’re a reporter, what are you really saying?” said journalist and broadcaster Mark Follman, who was in charge of the campaign for the broadcaster.
“The public service is a very important pillar of our society.
It’s one of the things that makes our country great.
And to be criticized for the things we’re doing, for what we say, is just really unacceptable.”
Follman says the new public broadcasting campaign is designed to address some of the criticisms that have been levied at the public broadcaster by critics who have been critical of the way the broadcaster has covered recent events.
“I think there is a desire among the public to see that the CBC is doing something positive, that it is a part of the fabric of Canadian society, that they’re not just another news source,” he said.
“And that it has the capacity to shape the public’s perceptions of the public and its politics.”
The campaign, launched in early August, is part of CBC’s efforts to reach out to Canadians.
The advertising campaign is also aimed at people who are in the news industry and want to be involved in the public broadcasting system, but don’t necessarily fit into one of CBCs traditional categories.
“There are some people who would be quite comfortable reporting on issues that would otherwise go under the radar,” said Follmann.
“We want to make sure that people are aware that there are people who don’t fit into any of those categories.
We don’t want to get in their heads that these are people that have gone through some kind of indoctrination and indoctrination is not a good thing.”
A CBC News/Radio-Canada poll released earlier this year found that Canadians have a positive view of the CBC and its work, with 70 per cent of Canadians saying the CBC does a good job of reporting on current events.
But Follmans said the campaign’s aim is to shift the conversation away from the news and more towards what is happening on the ground in Canada today.
“It’s important that the conversation in this country is not about what’s happening on a political stage.
That’s not what’s going on,” he explained.
“That’s not the conversation we need to have.
We need to focus on what’s taking place right here on our doorstep right now, on what we need people to do to get their lives back on track.”
The CBC is trying to create a new narrative around public service journalists and their work, and the campaign includes a number of spots that play on the idea that they are working for the public good.
Follmans says the CBC has spent a lot of time over the past year working with public service unions and other organizations to make the public services more inclusive and inclusive of all types of people.
“We are trying to show that when people hear about public service they don’t think of that as a bad thing,” he continued.
“The idea that public service workers are some kind